One of the best ways to find customers and expand your business is through review and directory sites. It’s also how you grow your online reputation and can learn valuable lessons about your marketing, product, and even how your employees view your business. So it’s essential that you know where people are talking about your company and what they are saying.
By staying ahead of the game and keeping an eye on your public image, you can be aware of any negative reviews or opinions of your company, plus it gives you the chance to quickly make amends and improve your online reputation.
There are also review sites that give the employee perspective on businesses. This is valuable not only so you can see what type of work environment your company has and how it is perceived by your employees, but what image is going to be presented to any potential future workers.
Some review and directory sites also offer higher levels of involvement for a fee. You can place ads as well as have your company suggested when site visitors are investigating categories connected to your business. Other sites offer lead generation, web design, and services geared toward growth and expanding your online presence.
No matter what the goal is for your company, here are 20 business review sites you need to know.
1 – Yelp
Arguably the best-known and most widely used business review site, it’s vital that companies not only claim their profile on Yelp but closely monitor their reviews and comments. This can be essential for business growth as 94% of consumers claim that a positive review makes them more likely to patronize a business.
Yelp is one of the top ten social networks in the United States, with studies showing an estimated 12% of American consumers use the site regularly. That works out to almost 75 million people a month. In addition to having businesses claim and maintain their profile, Yelp has opportunities for paid advertising and placement to reach customers and visitors to the site.