How to Audit Your Competitors’ Search Results

Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them.

And yet competitors’ content audit is a valuable exercise allowing you to discover tactics that can be implemented in your own content strategy. And in many cases, a good content audit will help you optimize your content and achieve higher rankings.

Here are questions that, once answered, will give you a complete view of your competitor’s content marketing strategy.

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