The blue verification checkmark is one of the most sought after things about social media. It can be a valuable too in brand management, giving you the mark of distinction. It is seen as a level of “making it” by many and creates a sense that you brand and account are valuable to the world. Whether this is really true or not, it doesn’t stop people from going after it with all their energy.
While Twitter has moved to a pay-to-play process of verification and the elusive blue checkmark, Instagram (owned by Meta) is still approving on a case by case basis. However it should be noted that the parent company’s massive platform Facebook allows an easier route for public pages that requires proving who you are and little more.