Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, your efforts are wasted. If your website isn’t converting visitors into customers, it’s not doing its job. One of the ways to increase trust and conversions is social proof.
Social proof is when people emulate the actions of others to help arrive at a decision. In other words, if other people believe or trust something, they can trust those decisions as correct. People tend to do what other people have already done.