It’s a company’s worst nightmare: a public relations crisis.
It could be a bad business decision made by the company or the way an employee treated a customer. It could possibly be something completely out of your control, such as changing public opinion or even a lie about your company. Your reputation and maybe even your business are in jeopardy. What do you do?
A crisis doesn’t have to be the end of the world. If you react properly, your company can lessen the damage and come back from it. There are even proactive steps you can take in advance to be prepared for a potential crisis that will help you weather the storm if and when it happens.
Here are the top ten crisis management techniques to help you be prepared and ride out the problem.