When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can be in the form of stock, inventory, assets such as buildings and manufacturing ability, and even the value of a workforce. There is also a company’s reputation, which can lead to success or failure depending on how a business monitors and develops it.
However, there is another kind of value a company can acquire that is a bit more intangible but no less important. Welcome to the world of brand equity.