Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come crashing down in an instant.
If a business’s reputation is harmed, it could be the result of misguided actions taken by the company, an employee, or even through something the business had nothing to do with. No matter the cause, reputational harm can inflict incredible damage on a company.